Wallowa County Rural Regional Main Street Program
Located in the Northeast corner of Oregon, Wallowa County has a population of 7,659 (US Census 2022). As in other rural areas, sustaining a Main Street program can be difficult due to volunteer burnout. Under the Wallowa County Rural Regional Main Street Program (WCRRMS) approach, the host organization focuses on administrative duties and coordinates the committee of participating communities. Community committees focus on activities outlined by their strategic plan and annual work plan.
WCRRMS currently has three participating communities: Enterprise, Joseph, and Wallowa. Although the towns have many similarities, each has unique assets and challenges.
The Rural Regional approach to Main Street is an innovative framework designed to support the unique needs of small, rural communities (like those in Wallowa County). Recognizing that over 60% of Oregon’s cities have populations under 5,000, this program aims to strengthen local economies and revitalize historic downtown areas. Through the Wallowa County Rural Regional Main Street Program, we foster community engagement, support local businesses, and connect towns with vital state resources and grants. By focusing on collaboration and tailored support, this approach ensures that rural communities can thrive and preserve their unique heritage, contributing to a vibrant and sustainable future for Wallowa County.
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What is a "Designated" Main Street?
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